JM&A Group Unveils Industry-First Adaptive F&I Platform for Dealerships

Building on its legacy of supporting dealer performance and growth, JM&A Group, a trusted leader in F&I excellence and comprehensive solutions for nearly 50 years, unveils its industry-first F&I selling solution – Gyde (Guiding Your Dealership Experience). Designed to personalize, optimize and simplify the F&I process for both customers and finance managers, the platform will leverage the company’s decades of historical claims data and transform the F&I process into a more seamless and personalized interaction.

With Gyde, dealerships will be able to:

• Optimize and simplify the F&I process by enabling the F&I manager to have all the tools and deal data they need at their fingertips
• Personalize customer interactions to build trust and improve satisfaction by delivering the right products to the right customer at the right time
• Leverage comprehensive analytics to proactively identify opportunities and optimize profitability

“The average consumer now expects a fast, transparent and personalized buying experience in their everyday life, but that type of technology has not existed before in the F&I office,” said Scott Gunnell, president of JM&A Group. “Previously, F&I was a pain point in the car buying process. Now, Gyde will be able to automate the process, help build trust and improve customer satisfaction while increasing sales opportunities for our dealer partners. This technology represents a significant advancement in how the F&I transaction integrates with existing sales technologies and processes, eliminating data silos.”

Traditionally, dealership F&I processes rely on myriad platforms and tools that limit effective customer education and sales potential, creating a slow transaction that frustrates both vehicle buyers and dealers alike.

“With Gyde, dealers will be able to optimize their sales process through a digital advisor-- it’s like having your best F&I manager involved in every transaction,” said Rob Pluta, Chief Product Officer of JM&A Group. “The platform leverages JM&A’s insights and data to arm your team with the tools needed to consistently deliver an engaging and personalized product presentation to your customers.”

Backed by JM&A Group’s decades of automotive expertise, Gyde positions dealerships not just to adapt but to thrive, preparing them for the future and ensuring sustained growth, improved customer retention and operational excellence.

To get more information, please visit the Gyde product page.